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Selena Gomez new face of hair care brand

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Selena GomezLos Angeles: Pop star Selena Gomez is the latest face of Pantene Hair Care.

After teasing fans with an Instagram video and tweets, the 22-year-old singer revealed on Instagram that she’d be stepping up as the brand’s spokesmodel, reported E!Online.

“I am so happy to announce my new partnership with Pantene! #SelenaxPantene#strongisbeautiful @pantenehair,” she wrote.

“I’ve always loved using Pantene, so it’s a dream come true to be the brand’s newest ambassador. Not only because Pantene stands for strong, healthy hair but also because it encourages women to be their best selves,” Gomez said in a statement.

“I Want You To Know” singer has joined stars like Eva Longoria, Eva Mendez, Zooey Deschanel and Gisele Bundchen.

In the new hair advertise, Gomez flaunts her tousled ‘do while posing in a white dress. She’s scored a number of fashion campaigns in the past, including Adidas, but this is the star’s first ever beauty ad.


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