The Bold Voice of J&K

PM Modi’s inspirational cleanliness drive: Leading by example

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Abhijeet Jasrotia

Prime Minister Narendra Modi has once again shown his dedication to the cause of cleanliness by actively participating in a nationwide cleanliness drive.
On Sunday, October 1, the Prime Minister took to the streets armed with a broom, demonstrating the importance of hands-on involvement in the ‘Swachh Bharat’ (Clean India) initiative.
In a powerful video that quickly went viral, PM Modi was seen cleaning alongside wrestler Ankit Baiyanpuriya. This hands-on approach sends a powerful message to the nation about the significance of active participation in the cleanliness drive.

The nationwide cleanliness drive, known as ‘Ek Tareekh Ek Ghanta Ek Saath’ (One date, one hour, together), witnessed people from all walks of life, including top leaders and students, coming together for an hour-long “Shramdaan” (voluntary labor). The response to PM Modi’s call for this initiative was overwhelming, highlighting the unity and commitment of the nation towards a cleaner and healthier India.
In a tweet, PM Modi emphasized the holistic approach to this endeavor, stating, “Today, as the nation focuses on Swachhata, Ankit Baiyanpuriya and I did the same! Beyond just cleanliness, we blended fitness and well-being also into the mix. It is all about that Swachh and Swasth Bharat vibe.”
This holistic approach is significant, as it underlines the importance of cleanliness not only for a cleaner environment but also for the well-being and fitness of individuals. A clean and healthy India is the vision that PM Modi has been tirelessly working towards.
Prominent leaders of the Bharatiya Janata Party (BJP), including BJP chief JP Nadda and Union Home Minister Amit Shah, also actively participated in the voluntary labor of “shramdaan.” Union ministers and BJP leaders from various parts of the country enthusiastically grabbed brooms, contributing to the ‘Swachhata hi Seva’ (Service through Cleanliness) campaign.
This collective effort by leaders and citizens alike showcases the spirit of teamwork and shared responsibility. It sends a clear message that cleanliness is not the responsibility of the government alone but of every citizen.
In a recent episode of “Mann Ki Baat,” Prime Minister Modi called upon all citizens to dedicate “one hour of shramdaan for swachhata” on Sunday as a tribute to Mahatma Gandhi on the eve of his birth anniversary. This gesture is a fitting tribute to the Father of the Nation, who championed cleanliness as an essential aspect of a free and prosperous India.
The ‘Swachh Bharat’ initiative, launched by PM Modi in 2014, has made significant strides in improving sanitation and cleanliness across the country. What started as a mission in 2014 has now transformed into a Jan Andolan (People’s Movement) in 2023. It has not only transformed the physical landscape but has also contributed to a shift in mindset regarding cleanliness and hygiene.
PM Modi’s active participation in the cleanliness drive serves as an inspiration to the entire nation. It reminds us that leadership is not just about making policies but also about leading by example. His dedication to this cause sets a high standard for all of us to follow.
As we reflect on this remarkable event, let us also remember the words of Mahatma Gandhi, who said, “Sanitation is more important than independence.” Cleanliness is not just a civic duty; it is a path to a healthier and more prosperous India. PM Modi’s commitment to this cause is a testament to his vision for a cleaner, fitter, and Swasth Bharat (Healthy India).
In conclusion, Prime Minister Narendra Modi’s active participation in the cleanliness drive sends a powerful message of unity, responsibility, and commitment. It reinforces the idea that every citizen has a role to play in building a cleaner and healthier India. As we continue to strive for a Swachh Bharat, let us draw inspiration from our leaders and work together towards a brighter and cleaner future.
(The author is spokesperson of
BJP J&K).

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