The Bold Voice of J&K

Jammu theatre boy shines in entrepreneurship arena

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JAMMU: His five-year stint (2009-2014) in a local movie theatre didn’t leave any Bollywood impact on his life, neither had it any effect on how he wanted to earn his livelihood. But the way he left the seemingly glamorous world of running a theatre store and start hardware cum sanitary outlet is rather interesting.
Avinash Pal Gupta worked as a store manager in a local theatre in Jammu city. Some staffers of the Jammu and Kashmir Entrepreneurship Development Institute (JKEDI) would occasionally visit the theatre on weekends to watch movies. As the frequency of visits increased, Avinash and the JKEDI employees became friends.
“One day they asked me about my job in the theatre. I said I was satisfied with my job but would like to start a business venture of my own. That’s where it started. I came to know that these young cinema enthusiasts were actually working for JKEDI- entrepreneurship development institute,” recalls Avinash, who is in his early thirties. After a bit of research about the activity he would chose, Avinash enrolled himself for the three-week training programme at JKEDI, Jammu to do ‘something better’ than 7 AM to 11 PM job. Consequently, he opted for hardware and sanitary items dealership.
After training, an amount of Rs 8 lakh was released in favour of Avinash under State government’s Youth Start-Up Loan Scheme (YSLS) to help him start his entrepreneurial venture.
With this amount, he set up M/s Sai Kirpa Enterprises at Ghou Manhasan, Jammu, which generates a sales turnover of Rs 65-70 lakh annually. He has employed two more people.
Today M/s Sai Kirpa Enterprises especially caters to border areas of Jammu division. He now intends to create his own brand in hardware and sanitary soon.
“I have decided to open a chinaware showroom soon in Jammu to have a brand of my own,” says Avinash.

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