STATE TIMES NEWS
JAMMU: Dolby Laboratories Inc on Wednesday announced that KC Cineplex, Jammu’s prestigious theatre, has installed Dolby Atmos® cinema sound technology, making it the first theatre in the city to offer the moving audio experience to moviegoers.
Filmmakers use Dolby Atmos to place and move sounds anywhere in the movie theatre, including overhead, to make film audiences feel as if they are inside the movie and not just watching it.
On the occasion of the launch, Abhimanyu Chowdhary, Proprietor, KC Cineplex, said, “We are proud that KC Cineplex has associated with Dolby to implement the groundbreaking Dolby Atmos sound technology for movie lovers in the city.
“This marks an important breakthrough for us as we continue to offer the most innovative cinema technologies to our patrons, ensuring a moving audio experience to movie lovers in India. We are confident that Dolby Atmos will prove to be one of the main attractions for audiences,” Abhimanyu said.
Commenting on the launch, Raj Vartik, Head Cinema Sales and Content Services, said, “Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, award-winning filmmakers, and exhibitors from around the world embracing its approach. Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to simply designate where in the cinema space each sound should be placed or moved to make audiences experience the film as if they were within its world.”
Director, Field Marketing, Dolby Laboratories India, Ashim Mathur said, “We are delighted to work with KC Cineplex to bring what we hope is the ultimate cinematic experience to moviegoers in Jammu. Dolby Atmos has received a great response from exhibitors, and we further hope to take it to the length and breadth of the country.”
He added, “We are confident that moviegoers will go back again and again to KC Cineplex for the extraordinary experience that only Dolby Atmos can deliver.”
