Customer friendly services, safe banking and protection of public money is mission of J&K Bank: MD/CEO Baldev Prakash

MASROOR AHMAD

SRINAGAR: Jammu and Kashmir Bank is working to provide much more safe banking system, technical and error- free services in a customer- friendly environment ,so that no bank customer faces any problem in future .This was stated by MD and CEO Jammu and Kashmir Bank Baldev Prakash in a press briefing immediately after the 85th Annual General Meeting of Shareholders at SKICC.
The MD and CEO J&K Bank said that “We are ready with the latest m-pay platform we call it m-pay delight plus, this is working at closer working group as of now in a testing stage and within a week or so customers will be able to the state of the art new m-pay platform which will be providing you a lot of features which they do not have as of now.”
Giving the answer of, uproar on social media that bank is sealing properties of NPA account holders in the valley, the MD/CEO said, “The SARFAESI act is applicable all over the country and because of Article 370 it was not properly implemented in the Jammu and Kashmir. Now we have start doing it selectively against those who are not come forward for depositing the money despite the reminders in a specific time, and bank want to make it clear in an unprecedented manner last year we have launch back to back three OTS schemes and those schemes are having lot of liberal terms and are offering a lot of sacrifices from banks side, so lot of J&K bank customers have taken benefit of that scheme but a few customers despite our request have not come forward for availing the benefit of those OTS scheme” .
CEO said, with lot of heavy heart ,we have left with no option for those customers who are not coming forward for depositing the public money and we have to resort to the use of SARFAESI action and at this point the bank would like to make it clear that all the SOPas defined in SARFEASI Act are properly implemented and a human approach is always implemented by our teams.
From the past few days Jammu and Kashmir Bank customers have been allegedly claiming that J&K Bank employees are not treating the common man as a valued customer.
Since customers have written to the Head of the branches, that Jammu and Kashmir bank staff are not working in a customer friendly environment. Due to this reason people are switching their bank from J&K Bank to other banks, which can lead to loss for the bank.
Regarding the issue, the MD and CEO made it clear the bank has a sop very well defined about the misbehaviour of staff and stringed action has initiated against those staff who were the instances of misbehaving are proved.
If a customer encounters any such case in any branch, the customer should take up matter with respective authorities, so that stringent action can be taken against those staff members.