STATE TIMES NEWS
JAMMU: The Directorate of Tourism Jammu illuminated the spirit of World Tourism Day with an enchanting celebration hosted at the iconic Mubarak Mandi Heritage Complex in Jammu.
The event, themed “Tourism and Green Investments,” highlighted the vital role of eco-friendly practices in shaping a sustainable tourism future. This spectacular event, held on Wednesday, stands as a testament to the department’s unwavering commitment not only to promote tourism but also to preserve the rich cultural heritage of this historically significant region.
Addressing the media, Director Tourism Jammu, Vivekanand Rai, emphasized that this celebration served as a beacon of awareness for Sustainable Tourism, emphasizing the pivotal role it plays in addressing climate change and fostering innovative solutions for environmental preservation. He further added that this celebration was a poignant reminder of the inseparable link between the well-being of the environment and the growth and productivity of the tourism sector.
Sunaina Mehta Sharma, Joint Director Tourism underscored that tourism sector is a driving force for employment generation and sustainable tourism /Eco friendly practices are essential for preserving our planet and ensuring that future generations can cherish the world’s beauty.
Sharma, as a leader in this field, emphasized on the need to reflect on responsible tourism , honour local culture, and support host communities. She urged everyone to work together to make tourism a positive force, striving for a future where tourism enriches lives, respects the planet, and fosters global unity.
The day was filled with enlightening panel discussions that brought together a distinguished group of experts from Jammu University, adding tremendous value to the event. The panelists were Nisha Pandit, Director (operations) -Authentic journeys India and beyond, Honeyka Mahajan-faculty SHTM ,JU, Vaibhav Sharma: Entrepreneur and Founder of Travelers dost, and Ranjeet Singh-Research Scholar, School of Hospitality and Tourism Management (SHTM), University of Jammu.
