STATE TIMES NEWS
JAMMU: Union Additional Secretary, Ministry of Textiles and Director General NIFT, Rohit Kansal, and Secretary in Industry & Commerce Department, Smita Sethi on Monday attended unveiling ceremony of packaging prototypes and craft document for Handicrafts and Handloom products of Jammu region at JLN Udyog Bhawan Jammu. The event was organized under the guidance of Vikramjeet Singh, Commissioner Secretary, Industries & Commerce. Dr Javid Ahmed Wani, Director National Institute of Fashion Technology, Srinagar, apprised the artisans and weavers from Jammu, Samba and Kathua districts of the packaging project through a detailed comprehensive presentation.
Other dignitaries present were Director Handicrafts and Handloom, Jammu, Dr. Vikas Gupta, MD JKTPO Khalid Jahangir and other officers of the Industries and Commerce department.
Another important aspect of the event was unveiling of the craft document exhibiting the crafts of Jammu division by the dignitaries.
The project envisions evolving a roadmap to create unique and sustainable packaging to add value to the artefacts of the Jammu cottage industry, to give a unique packaging presentation to create a benchmark having international standards and to determine the unique selling point of chosen Jammu Handicrafts and Handloom goods.
Rohit Kansal appreciated the efforts of Directorate of Handicrafts & Handloom, Jammu and NIFT Srinagar as having professionally designed packaging prototypes, in tune with the market-demand. It would definitely increase the sales of the products viz-a-viz wage earnings of the artisans and weavers of Jammu region, he added.
