Leh, Nov 21 (PTI) With a view to ensure maximum participation of voters in the Assembly polls in Ladakh, a popular north-east actress Rajni Basumatary has been roped in as the brand ambassador for Systematic Voters’ Education And Electoral Participation (SVEEP) campaign.
“Rajni Basumatary today became the brand ambassador of SVEEP campaign of Leh district in run up to the forthcoming Assembly elections which are scheduled for first phase in Leh,” District Commissioner, Leh, Simrandeep Singh told PTI.
Rajani, an actress from the north-eastern part of India, who has recently acted in Bollywood movies like Mary Kom and Shaukeens, was approached by the Deputy Commissioner, Leh, Simrandeep Singh, to support the Systematic Voters’ Education And Electoral Participation (SVEEP) initiatives being taken by Leh administration for promoting voter awareness.
Polling in Leh will be held during the first phase of the Assembly elections on November 25.
“She accepted the offer and visited Leh district to participate in a few events for promotion of SVEEP”, Singh said.
Rajni inaugurated the SVEEP programme with the screening of Mary Kom in the Sindhu Sanskriti Kendra, Leh.
She also visited Spangmik, Man, Merak and Chushul polling stations at the China border, along the Pangong lake, and distributed the new smart Voter ID cards to the voters of the border areas.
“I appeal to the voters of Leh to come forward and elect their representatives. Being a resident of Assam, I can relate to the feelings of a remote place like Leh and thus agreed to support the efforts being made by Leh administration,” Rajni said.
She appreciated the initiative of distributing new voter cards to the border people who have for long been demanding an the EPIC card of ECI.
Rajni Basumatary, who has played mother to the bollywood actress Priyanka Chopra in Mary Kom, has her own production house and has produced the famous Assamese movie, Raag, which won seven state awards.
She is married to a 1999-batch IPS officer, Sirish Jain, who remained an instructor in Police Academy at Hyderabad and has done a commendable job in the Naxalite operations in Maharashtra.
