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Prime Minister Narendra Modi launched a massive five-year Swachh Bharat Abhiyan or Clean India Campaign on Mahatma Gandhi’s 145th Birth Anniversary. 
About 31 lakh Central Government employees working across the country took a pledge of cleanliness in various public functions to be a part of the Narendra Modi administration’s ‘Clean India’ Campaign.
In addition, lakhs of State Government employees have been asked to be part of this massive drive launched by the Prime Minister.
For a campaign of this nature to be successful, there is a need to create massive public awareness and to ensure participation and action for cleaning homes, government offices, schools, hospitals, work places, streets, roads and markets, railway stations and bus terminals, statues, monuments, rivers, lakes, ponds, parks and other public places.
The whole country has geared up for the campaign. What actually can be done to make it a success at the ground level is a big question?[/box]
Here are some of the views related to this:-
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Naini Sharma, a bank employee said, “I think it is a big challenge for the government to bring such a change in our State and I strongly believe that if we really want to be a part of this campaign and make it a success then it is important to involve government and public sector officials at every level, non-government organisations, education and health institutions, rural and urban local bodies, self-help groups, youth organisations, resident and market associations as well as business and industrial chambers and associations in the cleanliness and awareness drives.” ”[/quote]
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Rohil Jamwal, a student opined, ” I think to make Swachh Bharat Campaign a success we need a variety of activities such as pledge-taking marches, marathons, debates, street plays, music and essay competitions, cleaning drives and other community activities which can be used to focus public attention on this campaign and on the need for cleanliness. More emphasis should be given on awareness campaigns so that people can be educated.” [/quote]
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Himani Sharma, a homemaker shared, “I think through this campaign a change has been initiated. This is not just a government programme, but a trigger for social change and an initiative for a new national perspective. Clean India Campaign is a non-partisan, non-political, non-divisive, nationalist campaign. It is inclusive and invites people’s participation at all levels and for this social campaign to succeed, it requires all to come together.” [/quote]
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Monika Verma, a working woman said, “I believe no great objective has ever been achieved without a collective effort. The point is, we have miles to go if we want to achieve an Entirely Clean India with every house hold having toilets, clean water and a clean surrounding. And it’s not Prime Minister or a ministers, who are picking up broom in their hands, to achieve that in one day. Rather it’s a constant process of communicating, inspiring, awakening and educating the people.”[/quote]
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Sunny Chopra, an MBA opined, “Gandhiji believed that cleanliness is next only to godliness and I think the recently launched Swachh Bharat Abhiyan is not just an occasion for mere symbolism rather it’s a great vision. Moreover, the Swachh Bharat Abhiyan itself has great objectives. It aims to stop open defecation with every village having Pucca toilets for every house hold, clean roads and lanes, waste management system and clean water for all.”[/quote]
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Kapil Verma, a Govt. employee shared, “I believe the cleanliness initiative taken up by PM needs to be followed by all in the right manner and spirit. Just going out and using the brooms to clean some dust/garbage on the street and getting flashed in the media will not serve the desired purpose. We should need to follow it strictly for maintaining cleanliness; be it on streets/public places or at home. Also, every citizen has a big role to play in this initiative.”[/quote]
