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Make in India logo copied from Swiss bank ad? Govt says no

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made in indiaNew Delhi: The government on Tuesday sought to dismiss reports that the ‘Make in India’ logo was inspired by a Swiss bank advertisement, saying the symbol has a “vibrant and dynamic” lion as against a “dull and boring” picture in Switzerland’s ad campaign.

One of the most famous ‘Make in India’ logos comprises a lion with industrial wheels, while a similar picture has been noticed in the advertisement campaign of Cantonal Bank of Zurich.

Soon after a news website reported about this resemblance after spotting the Swiss bank’s ad campaign on a train in Zurich, social media went abuzz with comments that the ‘Make in India’ logo was copied from Switzerland.

Seeking to dispel such suggestions, secretary in the department of industrial policy and promotion (DIPP) Amitabh Kant posted pictures of all 30 Make in India logos on Twitter and said all of these had “vibrant and dynamic” lions and none of them resembled the “dull, boring and monotonous Swiss or Cuban Lions”.


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