LIC wins Guinness World Record for selling highest life insurance policies in 24 hrs

STATE TIMES NEWS

Mumbai: Life Insurance Corporation of India has said it has earned a Guinness World Record title for most life insurance policies sold in 24 hours.
This historic achievement, verified by GWR, recognizes the extraordinary performance of the Corporation’s dedicated agency network on January 20, 2025. On January 20, 2025, a total of 4,52,839 agents of Life Insurance Corporation of India successfully completed and issued an astounding 5,88,107 life insurance policies across India. This monumental effort established a new global benchmark for agent productivity in the life insurance industry within a 24-hour period. Team LIC is absolutely thrilled to receive this prestigious Guinness World Records Title. It is a powerful validation of the relentless dedication, skill, and tireless work ethics of our agents.
This achievement reflects our deep commitment towards our mission to provide vital financial protection to our customers and their families. The record attempt was the culmination of a thoughtful initiative by Siddhartha Mohanty, CEO&MD, LIC in the form of an appeal to every Agent to complete at least One Policy on “Mad Million Day” i.e. on January 20, 2025. Speaking on this occasion, Mohanty thanked all our esteemed customers, agents and employees for making “Mad Million Day” historic as their incredible performance of procuring record number of Policies on a single day has now been recognized and has entered Guinness World Records.