STATE TIMES NEWS
JAMMU: Following the directives of the Divisional Administration Jammu, the Directorate of Tourism Jammu orchestrated a vibrant cultural extravaganza and Mata Ki Chowki at the Jhiri Mela.
The cultural extravaganza, held on the outskirts of Jammu, commemorates the sacrifice of Baba Jitto, a symbol of farmers’ resilience.
The rich array of cultural programs, local folk songs and dances were performed by the talented artists of JKACCL.
Besides, Mata ki Chowki, led by renowned artist Sandeep Sood, resonated with devotional Bhajans and Bhaints, creating a spiritual ambiance.
Sunaina Mehta, Joint Director Tourism was the Chief Guest of the event.
Speaking on the occasion, she highlighted the significance of Jhiri Mela as a crucial fair which not only celebrates tradition but also serves as a platform to sensitise the public about the various government schemes and policies, empowering them with knowledge.
The Mela provides a significant boost to local artisans and handicraftsmen, offering them a platform to showcase their talent.
Various stalls displayed local items, creating an opportunity for artisans to connect with a wider audience.
She further added that this year the UT Government has made elaborate arrangements, aimed to provide visitors with a memorable experience.
The festivities included amusement parks, recreational activities, local delicacies, cultural programs, folk songs and dances, Dangal and sports activities. A Dogra Pagri Wearing Competition added a touch of tradition.
Adding further, she informed that this year Tourism Department has deployed volunteers as tourism ambassadors to facilitate visitors at strategic locations throughout the Mela.
Their presence aimed to enhance the overall visitor experience.
Notable personalities present at the event included Balbir Lal, DDC Member, SDM Marh, Manu Hansa, Sukhnandan Choudhary, Ex-MLA and prominent citizen Naresh Choudhary. Also, in attendance were other officers and officials from various departments.
The Jhiri Mela not only celebrates culture but also pays homage to Baba Jitto, a devotee of Maa Bhagwati and a symbol of farmers’ rights.
Legend has it that Baba Jitto fought for farmers’ rights and made the ultimate sacrifice, an act commemorated through this annual event.
Baba Jitto’s legacy, the story of resilience and sacrifice, resonates in the hearts of devotees.
Born in Asgar Jitto, he dedicated his life to farming and the worship of Vaishno Devi. The legend narrates the hardships he faced, the barren land he transformed, and the tragic end to his struggle, with his daughter Bua Kauri choosing to join him in the afterlife.
