CBC concludes outreach campaign in Ladakh
STATE TIMES NEWS
KARGIL: The Central Bureau of Communication (CBC), Ministry of Information and Broadcasting Government of India on Thursday concluded a two week long public outreach campaign in the union territory of Ladakh by organising the final Integrated Communication & Outreach Program(ICOP) in Kargil.
The programme aimed at mass awareness about the Prime Minister’s 15 point programme for minorities under the aegis of Azadi Ka Amrit Mahotsav (AKAM) was organised by CBC’s Field Office Anantnag at Syed Mehdi Memorial Auditorium in Kargil.
This was the fourth programme organised by the bureau in Ladakh region during the month of October for mass awareness about various schemes and welfare measures being implemented throughout the country.
Feroz Ahmed Khan, Chief Executive Councillor, Ladakh Autonomous Hill Development Council (LAHDC),Kargil, presided over the programme as Chief Guest.
In his presidential address, he appreciated CBC for organising the outreach programmes in Kargil district especially in remote Zanskar region.
He said that in the present age, information is a very powerful tool for empowering masses and there is a need to reach out to the people living in the rural areas.
Khan impressed upon the people to avail benefits of different welfare programmes being implemented across various sectors by Government of India as well as the administration of the union territory of Ladakh.
He mentioned various subsidy schemes being run by the LAHDC, Kargil for the benefit of the people and informed that a scheme to provide assistance to patients who undertake journeys by air to New Delhi or other places for treatment under Ayushman Bharat is under active consideration of the council.
Santosh Sukhadeve, Deputy Commissioner Kargil said that the aim of the outreach programmes is to communicate with the last person in the last village in order to ensure development at the grassroots level.
He informed that apart from Centrally Sponsored Schemes (CSS), LAHDC, Kargil and district administration run various schemes for the people, making a special mention of laptop subsidy scheme for the students. He urged students to avail benefits of various scholarship and skill development programmes and advised them to use social media judiciously.
Welcoming the guests, Ghulam Abass, Joint Director, CBC, Regional Office, Jammu said that the onus to avail benefits of the government schemes lies with the citizens.
He said that a joint effort by the policy makers, communicators, citizens as well as those responsible for the implementation at the ground level is needed to ensure the welfare schemes serve the intended purposes.
He said under PMs 15 point programme for minorities, special attention is given to the states and UTs where a substantial minority population is present.
In his address, Shahid Mohammad Lone, Field Publicity Officer, CBC Anantnag and Leh thanked the Hill Councils and district administrations of Leh and Kargil for support at all levels in the successful organisation of the outreach programmes in Ladakh region.
Lone said that no programme or policy is going to be successful until all the stakeholders join hands for its implementation.
Nodal Officer Ayushman Bharat (PM-JAY), Dr. Oliyath Ali gave a detailed presentation on various programmes being implemented by the department of health.
Others present during the programme were Sikander, FPA Srinagar and Mohammad Iqbal Khan, FPA Anantnag.
Theme based cultural programmes were presented by cultural parties sending across messages about various welfare schemes as well as displaying the amazing local culture. Students took part in an open quiz, the winners of which were felicitated at the end of the programme.
