G-20: Interactive session on digital marketing held at GDC Samba

STATE TIMES NEWS

SAMBA: In continuation to the five-day series of activities initiated at Govt. Degree College Samba under the aegis of G-20: One Earth, One Planet, One Future, the G20 Committee of the College organised an interactive session on “Digital Marketing” for the young students entering the world of digital revolution. Balwinder Singh Manager J&K Grameen Bank, Jakh was the lead spokesperson on the said occasion. At the outset Singh laid down the fundamentals of digital marketing as the latter has paved the way for hassle free online transactions. The general populace can have easy access to goods and services which were earlier unavailable. While deliberating upon digital marketing he also laid stress upon the fact that one needs to be vigilant enough as a number of digital frauds are being witnessed off late. Principal of the college, Dr. Twinkle Suri, in her address stated that in the current era of digitization, the survival of a non- tech-savvy is quite challenging. She further clarified the meaning of the term Digital Marketing as a convenient platform to market, products and services to consumers. It is a transgression from traditional to a modern marketing that involves the use of websites, mobile devices, social media and others such channels. In her concluding remarks she applauded the efforts of G20 team members and thanked the resource person. The programme began with the welcome address by Karan Maini, Nodal Officer G20. Principal of the college, Dr. Twinkle Suri, was the chief Guest on the occasion. A total of 50 students attended lecture. Others who graced the occasion were Dr. Vibuti Ubott, Dr. Manesh Kumar and Prof. Vipan Kumar. The programme concluded with the formal vote thanks presented by Karan Maini.