DSK Benelli has sold up to 3,000 bikes in India so far since its launch in March last year. The largest contribution was given by Benelli TNT 600i which registers up to 1,000 units. Within a short time period, the company has garnered a loyal fan following of superbiking enthusiasts.
Mr. Shirish Kulkarni, Chairman, DSK Motowheels said, “DSK Benelli has managed to carve a strong niche for itself in India’s superbike industry thanks to our emphasis on performance coupled with compelling design language. We have established our brand leadership stance on the basis of our diverse portfolio that offers superbikes at various price points. Our overall vision is to create a vibrant superbiking culture in India and help more and more riding aficionados experience the pure pleasure of owning an Italian superbike unlike any other.”
The DSK Benelli TNT 600i was an instant hit in the Indian market. Imposing, versatile and thrilling, the superbike has been embraced by industry experts and consumers alike for the experience it offers besides that inimitable blend of stellar performance and Italian heritage. The sales of the already popular superbike skyrocketed after the company launched its ABS version in June 2016. The company is all set to further enhance its brand appeal and delight superbiking lovers with the upcoming Benelli 302R and the TRK 502 by the end of fiscal year 2016 – 17.
In order to cater to the increasing demand for its powerful and artistically styled superbikes, DSK Benelli’s current production capacity is 7,500 units per annum in a single shift. By the end of 2017, the production capacity would go up to 1,00,000 units per annum with a single shift.
The company’s network has grown with 17 well positioned showrooms with 3S facility PAN India, showcasing the sporty-looking Tornado Naked Tre, or TNT superbikes that encompass the TNT 25 – Single cylinder 250cc engine, TNT 300 – In-line two cylinder 300cc engine, TNT 600i (ABS) – In-line four cylinder, 600cc engine; TNT 600 GT – In-line four cylinder, 600cc engine; TNT 899 – In-line, three cylinder 898cc engine and the TNT R – In-line, three cylinder 1131cc engine.
DSK Benelli is set to open 15 more showrooms PAN India, of which showrooms will shortly be coming up in Siliguri, Baroda, Bhubaneshwar, Vijayawada, Lucknow and Agra. Furthermore, DSK Benelli will also look into entering Nagpur, Raipur, Patna, Udaipur, Calicut and Trivandrum with 3S facilities in the coming months. With the company’s mounting sales and service network, the brand offers 24 x 7 on call breakdown service and an industry first, 4 years unlimited kilometers extended warranty on its entire range of DSK Benelli superbikes.
