The Bold Voice of J&K

Director DFP convenes meeting of media units of I&B Ministry

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JAMMU: Regional Office of the Directorate of Field Publicity, Government of India convened a meeting of all media units of Ministry of Information and Broadcasting stationed at Jammu. The meeting was aimed at effectively coordinating the media activities for disseminating information of schemes, policies and initiatives of the Central Government.
R.P Saroj, Director, DFP Jammu who recently took charge of the Regional Office, presided over the meeting that was attended by the media unit heads.
In view of generating awareness about various government initiatives already in place, Saroj emphasised that all the units should work upon communication strategies in a synergised and coordinated manner thus reaching out to both rural and urban audience across the state efficiently.
Following the recent integration of Song and Drama Division and Exhibition Wing of Directorate of Advertising and Visual Publicity with Directorate of Field Publicity, efforts are being made to ensure effective penetration of the messages across the target group at the grass root level so that maximum benefits of the government initiatives reach to the populace.

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