STATE TIMES NEWS
JAMMU: Air-conditioning and commercial refrigerator major, Blue Star Limited has announced the launch of a stylish range of air conditioners comprising a wide array of high energy-efficient as well as eco-friendly split air conditioners for the residential and commercial segments, here on Wednesday.
“Blue Star plans to set up two manufacturing facilities at Jammu and Sri City Special Economic Zone near Chennai with a total outlay of Rs 175 crore that would help double its capacity over the next two years,” B. Thiagarajan, Executive Director and President-AC&R Products Business, Blue Star Limited said. “We have zeroed in on two locations at Jammu and Sri City (Special Economic Zone). Investments as I have said already will be around Rs 175 crore. In the first phase, we expect total capacity (of both plants) to be about half a million units,” Thiagarajan said.
B. Thiagarajan, said, ” The room air conditioners markets in India grew by about 10% during 2015, while Blue Star outperformed the market growing 20%. We find that the room air conditioner segment is becoming more brand- conscious preferring specialist players. This trend works to our advantage since Blue Star is perceived to be a premium and inspirational brand, and our rich pedigree and high quality product range is in conjunction with this image”.
Blue Star’s new line-up of room air conditioners consists of over 135 models. This stellar range of air conditioners is in line with the new energy standards prescribed by the Bureau of Energy Efficient (BEE). Blue Star is amongst the first companies to comp with BEE’s voluntary labelling programme for inverter split air conditioners as it has launched 16 models in the 5-star category and 13 variants in the 3-Star category, as per the new BEE standards. All models have designed to operate non-stop even at 50 degree centigrade. The entire range of Star-rated inverter split air conditioners is equipped to function smoothly within a voltage range 160v – 270v, without the aid of an external voltage stabiliser. This is of a huge advantage in locations with high voltage fluctuations. 8 of the 16 models of 5-star inverter split air conditioners will be equipped with a ‘smart’ Wi-Fi features which enables the customer to operate the machine from any remote place within the wi-fi network.
