JAMMU: Tanishq, India’s largest jewellery brand, held a unique consumer engagement activity at their Jammu store on Friday.
The exclusive event had a great number of participants, where Kanika was crowned the Queen of Hearts, eponymous with their latest collection as she became the first in Jammu to adorn the collection.
The event also witnessed performances by the in-store staff, which regaled the audience with their musical performances and fun filled activities.
Sharing her thoughts on the event, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited said, “We at Tanishq always have our customers at the heart of everything we do. Jammu is an important market for Tanishq and we held this event for our customers to not only celebrate our commitment to giving them the best-in-class products, but also the most fulfilling retail experiences. By holding a special launch of our breathtaking Queen of Hearts collection, we wanted our customers to feel like royalty.”
Gupta, a participant, said, “I am absolutely thrilled to be a part of this event organised by Tanishq. This event was a fun activity and made me feel like royalty.”
Tanishq stores also have a state-of-the-art karat-meter which guarantees the most accurate way of measuring the purity of gold, and also promises best exchange value for old gold, Tiwari said, adding that there is complete transparency when it comes to buying and selling of jewellery at Tanishq.