JAMMU: University Business Incubation Centre (UBIC), Central University of Jammu (CUJ) under its mission to inculcate spirit of entrepreneurship amongst the students, organised a workshop on entrepreneurship for developing soft skills by Aaditya Kitroo, the Co-founder of Jos&fine, the successful sustainable fashion start-up that has transformed Kashmir’s Pashmina handloom industry.
Kitroo, an MBA from Europe’s Rotterdam School of Management, showcased how every product or service we use, is the work of a successful entrepreneur. He gave examples of how young people even in small tier 3 cities have innovated and brought sustainable change to communities.
Students were given a simple flowchart to test a business idea and were presented with the different modes of financing available to start-ups. This was followed a secondary session titled ‘Body language – your hidden superpower’ wherein Kitroo showcased different reactions to simple situations that had same context but had different body language. He stressed that in the business world, body language is of pivotal importance and in only less than a minute a basic sub-conscious impression of one’s personality is formed in the mind of another person.
Earlier, Chairperson UBIC, Dr Jaya Basin informed that it is functioning under the aegis of Innovation, Incubation and Entrepreneurship Council (IIEC). She informed that seven incubates have been registered, one IP has been initiated and the university innovation cell has mapped the medicinal diversity of the flora and fauna of the region. She informed that under the leadership of Prof Ashok Aima, Vice Chancellor, CUJ, the university is scaling new heights.
Rabinder Singh, Assistant Professor, Department of Tourism and Travel Managment, School of Business Studies, CUJ presented a vote of thanks. Dr Neelika Arora conducted the proceedings of the workshop.