Ending the 17 year long monopoly of motorcycles, Honda’s Activa (an automatic scooter) is now ruling 2Wheeler sales as India’s highest selling 2Wheeler of first half of 2016 with a lead of over 1 lac units over its nearest competitor – Hero Splendor
Gaining lead as the India’s most preferred 2Wheeler for commuting, Activa’s domestic sales stood at 1,338,015 units in 2016 (Jan’16 to June, 2016) compared to 1,233,725 units in the same period of 2015.
What is most remarkable is Activa’s sharp rise to Numero Uno position.
Activa added a phenomenal 197,295 units over last year in just six months (Jan to June, 2016) to be on the top!
Elaborating on how Activa is changing the Indian 2Wheeler industry, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Activa today represents the metamorphosis of the society. The superior convenience, unisex appeal coupled with product features (increased mileage, style and technology) has converted millions from pillions to riders. Honda’s Activa has come to symbolize a remarkable blend of Reliability, Comfort & Convenience, Style and uncompromised performance. We thank our valued customers who have made Activa the most preferred choice of families for commuting in India. That’s what we call Activating the Nation.”