In today’s digital age, the global audio-visual entertainment industry has emerged as an unprecedented golden opportunity for young people to express their talent and gain recognition on an international scale. With the advent of the internet, social media platforms, OTT services, and video-sharing platforms like YouTube, traditional barriers to entry in the entertainment world have significantly diminished. These platforms have democratized content creation and distribution, allowing every individual, regardless of background, to showcase their creativity in music, filmmaking, animation, acting, storytelling, or any form of artistic expression.
No longer does talent rely solely on the backing of large production houses or mainstream media channels. With just a Smartphone and an internet connection, today’s youth can voice their thoughts, tell compelling stories, and capture the attention of global audiences. The present era is not just about being consumers of content; it is about being empowered creators. It is an era where freedom of ideas and imagination have been given wings, enabling content creators to reach unprecedented heights. This transformation holds particular significance in a culturally rich and diverse country like India. India’s folk traditions, regional dialects, music, dance forms, and narratives offer a unique and authentic flavor that captivates audiences around the world. In this context, digital media acts as a bridge that connects local creativity with global viewership. What was once considered local or regional now has the potential to become international phenomena. The Indian government, along with the private sector, has launched several initiatives aimed at empowering youth in the creative domain. Programs like Startup India, Digital India, and the AVGC (Animation, Visual Effects, Gaming, and Comics) Mission are providing vital support in terms of technology, training, mentorship, and financial assistance. These initiatives are nurturing a generation of creators who can confidently compete in the global entertainment market. In addition, platforms such as international film festivals, content-based competitions, and digital creator awards are opening new doors of opportunity for young talent
.One of the most significant steps toward integrating India into the global creative ecosystem is the WAVES (World Audio Visual and Entertainment Summit), held in Mumbai in 2025. This summit, attended by innovators, policymakers, artists, and investors from over 100 countries, is designed to foster international collaboration and showcase India’s rich cultural and creative economy. Prime Minister Narendra Modi, while addressing the summit, articulated a powerful vision of India’s role in global creativity. He emphasized, “Just as the sun paints the morning sky with color, this summit begins with vibrant energy and global purpose.” He called upon young Indians, creators, and global partners to harness the power of “content, creativity, and culture,” referring to it as the dawn of India’s “orange economy.” Moreover, WAVES is not just a conference but a global platform for innovation in storytelling and entertainment. With rapid advancements in AI-powered storytelling, virtual production, and eco-conscious digital content creation, the landscape of media and entertainment is undergoing a radical shift. WAVES positions India as not only a consumer of global content but also a key contributor to it. It aligns with the Prime Minister’s visionary mantra: “Create in India, for the world.” Through this summit, India is poised to become a hub of global creative exchange. Audio-visual media today is not confined to entertainment alone. It has become a powerful vehicle for education, cultural preservation, social messaging, and entrepreneurship. From short films that address social issues to animated series that teach science and values, the applications of digital storytelling are boundless. As these formats continue to evolve, the role of young creators becomes even more crucial-they are the new-age communicators, educators, and visionaries who shape narratives that transcend borders. This is a golden era for aspiring artists, directors, writers, musicians, and digital creators. With the right blend of technology, creativity, and cultural richness, today’s youth are not only building personal careers but also contributing to India’s global image as a creative superpower. Armed with a camera, a microphone, and boundless imagination, the youth of today are ready to tell the world new stories-stories that entertain, enlighten, and inspire.