STATE TIMES NEWS
SRINAGAR: Lieutenant Governor Manoj Sinha on Friday said that film tourism will be a major driver of growth and job creation for Jammu Kashmir. “The UT Administration had launched the new film policy, after consultation with all stakeholders, and now J&K has emerged as a favorite shooting destination for film-makers”, he said after inaugurating the first day shoot of upcoming TV show ‘Pashmina’ in Srinagar. The Lt Governor extended his best wishes to Alchemy Films, Sony SAB TV, cast and the entire team for the new show. Interacting with the media persons, the Lt Governor said the golden era of film shooting is returning to the valley. Local talent from the UT is also the part of the TV show ‘Pashmina’ which will be filmed extensively in different locations of Jammu Kashmir over next five months. Siddharth Malhotra and Sapna Malhotra, creators and producers of Alchemy Films Private Limited, cast and crew members of the show were present on the occasion.