STATE TIMES NEWS
JAMMU: India Travel Mart Jammu-a three days event was inaugurated by Vivekanand Rai, Director Tourism Jammu and Sunaina Sharma Mehta, Joint Director Tourism, Jammu in presence of other officers at KC Regalia (a unit of KC Hotels Pvt. Ltd) Bahu Plaza, Here on Friday.
The delegates from state tourism boards, hoteliers, travel agents, tour operators, local tour/hotel and trade associations were also present on the occasion.
Directorate of Tourism, Jammu under the visionary leadership of Secretary Tourism Dr. Syed Abid Rasheed has meticulously planned the aforesaid mart with intend to promote tourism by undertaking promotional and publicity activities, to facilitate the exchange of market information, encourage partnerships between the public and private sectors and facilitate the easing of barriers to travel. Vivekanand said that such marts provide an excellent opportunity for networking and meetings with executives and leaders from all segments of Tourism Industry, World Wide. Attractive pavilions have been put up by different States including Gujarat Tourism, Jammu & Kashmir Tourism, Tamil Nadu Tourism and other participants of hotels & resorts from Jammu and Kashmir and nearby cities.
After browsing through different exciting options, one can have a face -to-face interaction with tour operators, travel agents from PAN India and hoteliers and gather information about the upcoming holiday season. The basic purpose of holding this showcase and conclave is to boost tourism awareness worldwide.
Sunaina Sharma Mehta added that such Marts has been started to bring together Travel and Tourism industry along with customers under one umbrella in a direct interaction with consumers, to provide them with great and hassle free deals. It has been a success from its inception and has been going strong since then.
She further added that if one is not sure about his next vacation, a visit to ITM is a must because it is the next best thing to actually tour so many places. Moreover, such type of exhibitions focuses on inbound, outbound and domestic Tourism. ITM has been running successfully in cities like New Delhi & NCR, Ahmedabad, Jaipur, Ludhiana, Amritsar, Lucknow, Goa, Srinagar, Rishikesh, Dehradun, Agra, Noida and Pune.
Members of National local travel trade association like Travel Agents Association of India(TAAI), Association of Domestic Tour Operators (ADTOI), Indian Association of Tour Operators (IATO), Travel Agents Federation of India (TAFI), Network of Indian Mice Agents (NIMA), India Golf Tourism Association (IGTA), Adventure Tour Operators Association of India (ATOAI), Indian Association of Travel and Tourism Experts (IATTE), Enterprising Travel Agents Association (ETAA), Tourism Leaders Club of Gujarat (TLC) played important role in supporting this showcase and conclave. The opening hour of the B2B travel & tourism showcase & conclave is between 11 AM – 06 PM for the second day (Friday) and from 11 AM – 06 PM on the last day (Saturday).