STATE TIMES NEWS
JAMMU: Vivekanand Rai, Director Tourism, on Saturday conducted an interactive session with participants from the Maharashtra Tour Organisers Association (MTOA) in Katra, who were on their FAM tour.
The four-day Familiarization Tour spanned Bhaderwah, Jai Valley, Guldanda, Patnitop, Katra, Suchetgarh IB, Musical fountain/Aquaplex crown, Bagh-e-Bahu.
The tour was flagged off from the Directorate of Tourism Jammu on December 5, 2023.
The event was graced by the Officers including Joint Director Tourism, Sunaina Sharma Mehta, Deputy Director Tourism, Abdul Jabbar, AD Tourism Jammu, Sugandhi Banotra, AD Tourism NHW Batote Mohd. Arif Lone.
Director Tourism, Vivekanand Rai, emphasised the need to give opportunities to the tourists for exploring other tourist destinations of Jammu.
Stressing the importance of homestays, he highlighted the indispensable role of tourism stakeholders, calling for a symbiotic relationship and a holistic approach.
He encouraged coordination with stakeholders from the film industry for tourism promotion and invited active participation in the New Year to boost tourism in the region.
Sunaina Sharma Mehta, Joint Director Tourism emphasized the promotion of adventure activities and destinations, she highlighted stakeholders as the driving force behind these initiatives. She urged the participants of FAM tour to extend invitations to other association members from various chapters, encouraging them to explore and experience the richness of the area.
The members from Tourism Travel Trade association Bhaderwah, Shabir Ahmed Zargar, Yasin Ahmed and officials of the Department were also present.