Exploitation of consumers assumes numerous forms such as adulteration of food, spurious drugs, dubious hire purchase plans, high prices, poor quality, deficient services, deceptive advertisements, hazardous products, black marketing and many more. In addition, with revolution in information technology newer kinds of challenges are thrown on the consumer like cyber crimes, plastic money etc. In addressing consumer protection, governments should enact and enforce laws, establish regulatory oversight, implement product standards, and provide effective redress mechanisms. These measures aim to ensure transparency, safety, ultimately fostering trust and enhancing consumer welfare.