STATE TIMES NEWS
JAMMU: Allure-the house of fashion on Tuesday marked its first anniversary celebrations and made an attempt to create Guinness World Record for Longest Fashion Show in association with Vikrant Mahajan (Thank You Universe).
The facets of womanhood is being captured by Guriya and Tarish in their creations which will be adorned by style icons, models across the nation, and prominent figures including Meenu Mahajan (Reigning Mrs India, Exquisite 2016-17), Sherlin Seth (Top 25 Femina Miss India) and Ashima Sharma (Miss IWA). Meenu Mahajan extended her best wishes to Allure and all others involved for the attempt and to bring Jammu to Guinness World Record level in fashion regime bringing in only female models.
The attempt to Guinness world’s longest fashion show by Allure began in Sainik Farms, here on Tuesday and will conclude on 21st December 2016 and will go on for at least 25 hours without a break.
Present GWR longest fashion show record is for approximately 24 hours and was recorded in Miami in 2014.
