J&K Tourism Deptt participates in 8th India International MSME Startup Expo & Summit 2022
STATE TIMES NEWS
NEW DELHI: A Trade fair with a motto of ensuring a unified global networking and business promotion platform to the traders, industries and service providers to showcase their products and services, was organised at Pragati Maidan, New Delhi from August 25 to 27, 2022.
The trade fair was inaugurated by LG J&K UT. Manoj Sinha who appreciate d the efforts being made by the Tourism Department to showcase the natural beauty of the offbeat destinations of J&K.
The event was flooded with new opportunities, sourcing franchise, buyers/sellers, Government and Industry connects. The Department of Tourism, UT of J&K was represented by Secretary to the Govt. of J&K, Sarmad Hafeez, G.N Itoo, Director Tourism, Kashmir and Sunaina Sharma, Joint Director Tourism, Jammu.
The participants were briefed by the visiting officers of the Department about tourist places of Jammu and Kashmir, new offbeat destinations wherein multiple infrastructure developments are coming up to provide the visiting tourists with new travel options.
Beginning of the weekend Retreat ceremony at Suchetgarh, Commissioning of Musical Water Fountain at Bagh-e-Bahu, Jammu and Paragliding at Aithem were some of the new initiatives taken by the Tourism Department.
During interaction with the media, it was informed that the Directorate of Tourism Jammu has opened new trekking routes at seven lakes of Rajouri, seven falls of Bani , Kishtwar, Bhaderwah, Udhampur and revived the existing ones.
The officers invited the participants to explore the unparalleled heritage of Jammu province, pilgrimage sites and pristine beauty of Ranjit Sagar Dam, unmatched beauty of Sarthal where a number of tented colonies have been developed for adventure lovers.
Sunaina Sharma further disclosed that a grand event is going to take place soon in the name Basohli-Bani-Sarthal Festival under the guidance of Vivekanand Rai, Director Tourism Jammu.
The visitors can explore the local tourism products such as Basohli Paintings, Pashmina Shawls of Basohli and can also enjoy aqua sports in Crystal clear water of Ranjit Sagar Dam.
It was further emphasized that the devotees visiting Shri Mata Vaishno Devi Shrine have plenty of options within Jammu province to explore which includes adventure sports at Sanasar, Aithem, Patnitop, Surinsar & Reasi.
The Pavillion of Tourism Department at the Expo received an overwhelming response from the Tourist traffic regulators; established Business Houses and individual travellers.
